Rock Computers rebrands as rockdirect.com
20.09.00

UK-based notebook computer specialists Rock Group plc have today announced that they are to rebrand their direct division, Rock Computers, as rockdirect.com. Its objective is to reflect the new way that business transactions are being made, especially as 25of all new orders are transacted on-line.

“It is Rock’s focus and commitment to the portable computer industry and its direct model that has made it one of the largest and most respected notebook manufacturers in the UK,” says Nick Boardman, Managing Director. “We have achieved 70year-on-year growth in turnover for the first quarter of our new fiscal year, but more significantly, 52of all business is from repeat buyers, confirming our commitment to service and support is highly valued. ”

The new Website will make the notebook purchasing process easier and more convenient for both new and existing customers. Once a customer has registered their personal details in order to make a purchase, that information is stored and automatically retrieved when the customer returns to the site, making repeat purchasing a lot faster and convenient. Customers also have the ability to edit recorded details and review order transaction history.

On-line customers will be kept up-to-date with their order progression from the initial online request right through to completion and despatch of the product. Customers who place their orders on-line will receive notification from Rock’s proactive internal logistics software via e-mail at every stage of the order cycle. With an average delivery lead-time of just 48hours, an online order tracking facility for non-despatched orders is not necessary. Customers will receive a Copy of the Sales Order Acknowledgement confirming order number and despatch due date as soon as the order is entered onto our system and a Despatch Note confirming delivery address and goods shipped will be emailed as soon as the order has left our warehouse.

Extending their commitment to offer its customers the best Internet-based solution, rockdirect.com will also feature an on-line order tracking facility for orders that have been despatched. Working in partnership with Initial City Link, on-line customers can now obtain package status information from the point when the product is despatched, through to delivery. On-line users will be able to enter their Rock sales order number to obtain useful tracking information with speed, reliability and efficiency.

Users of the new rockdirect.com Website will be able to access up to the minute news and reviews on Rock’s award winning range of notebooks taken from all major IT publications. Customers will have the option to either purchase a notebook with a set specification or they may customise each machine to meet their own exact requirements. It is Rock’s intention to give as much control as possible to the customer, 24 hours a day, 7 days a week. Registered customers will automatically receive newsletters informing them of new product launches, industry news, company news, product reviews, special offers and competitions.

It’s also Rock’s aim to meet the needs of art and production editors and key journalists alike within the print media industry. The “Pressroom” area will contain print and web ready images of all existing products and company logos suitable for print reproduction.

Rock have established a constant advertising presence in the business and end user press, and with the rebrand, intend on channelling customers towards its new rockdirect.com Website. Rock are sure that the rebrand, and investment in the new e-commerce and internal logistics software, will streamline order processing and enhance customer relationship values.

Editors note: rockdirect.com, a division of Rock Group Plc, is one of the UK’s leading notebook specialist manufacturers now in its 10th year of trading.
For further information, please contact Sarah Chard (PR and Marketing Manager) at rockdirect.com on 08702 203 608, fax 08709 90 90 91 or email [email protected]

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