Warwickshire firm Rock Direct support Cancer Research UK with introduction of a pink Notebook computer
When it came to thinking about how Rock Group plc could support one of their most respected charities, they thought pink.
Following the successful 'Think Pink' campaign run in October last year by Cancer Research UK, Rock Group plc, one of the fastest growing UK laptop manufacturers, has confirmed their support for the charity with the launch of a pink Notebook computer.
This month Rock have launched the Pink Pegasus Ti and will be a proportion of the proceeds for each one sold to Cancer Research UK.
“At Rock we are all too well aware of the risk of cancer and we have been looking for a way to support research into the disease for some time,” said Nick Boardman, Managing Director of Rock Group plc.
"During October when the Think Pink campaign was running we decided that a pink Notebook would both make a statement and allow us to make a significant donation to Cancer Research UK."
The notebook that is available in Pink is the Rock Pegasus Ti. This powerful machine is based around the Intel Centrino processor and offers real desktop performance with all the benefits of mobile communications. With a 15.4” widescreen display, ATI graphics card and DVD/CD drive, the Pink Pegasus machine is a great all round performer, whether it is movies on the go, presentations or surfing the internet and staying in touch with friends.
Sue Medcalf, fundraiser for Cancer Research UK in Worcestershire and the Black Country, said: "We're delighted that Rock Group plc have come up with this original fundraising idea. The pink Notebook computer looks fantastic and I'm sure it will be a big hit. "We rely almost entirely on donations to fund our life saving research which is why support like this absolutely vital to us."
Rock Group plc is a leading manufacturer of Notebook computers in the UK with a range that features models for home, the office, education and light weight models for travelling with.
During early 2005 Rock will extend the range of machines that will be available in Pink. For more information on the Pegasus Ti and others visit www.rockdirect.com.
About Cancer Research UK:
Cancer Research UK's vision is to conquer cancer through world-class research.
The charity works alone and in partnership with others to carry out research into the biology and causes of cancer, to develop effective treatments, improve the quality of life for cancer patients, reduce the number of people getting cancer and to provide authoritative information on cancer.
- Cancer Research UK is the world's leading independent charity dedicated to research on the causes, treatment and prevention of cancer.
For further information about Cancer Research UK's work or to find out how to support the charity, please call 020 7009 8820 or visit www.cancerresearchuk.org
Rock Group plc
Dennora Langley Wright
PR Account Manager
Tel: 020 7420 5060
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